https://www.cnnphilippines.com/news/2023/6/29/DOT-budget-for-Love-the-Philippines-campaign.html
The Department of Tourism (DOT) on Thursday said ₱49 million was spent for the development of the government’s latest tourism campaign “Love the Philippines.”
Speaking to CNN Philippines’ The Source, Tourism Secretary Christina Frasco said the budget was used for the creation of the logo; the conduct of the global, regional, and local studies; and other components of the campaign.
“As far as next year is concerned, we are truly hopeful for support as far as rolling out the campaign here and abroad,” Frasco also said, adding that the DOT has submitted its proposed 2024 allocation to the Department of Budget and Management.
Ang hirap mahalin ng Pilipinas 🤣
Ang hirap mahalin ng Pilipinas! 👁👄👁
ftfe
They could have at least make a slogan with
uniquenesssimpleness, like “Love the islands,” “Mahal ka namin,” “Explore the islands,”“Love The Philippines” is the most generic and forgettable slogan I’ve ever read. Not hating it, it’s just… eh.
The font they used is called “Barabara” for those who are curious.
https://www.itsmorefuninthephilippines.com/ https://www.tripzilla.ph/new-dot-logo-downloadable-font-barabara/10446/
Yeah all of the links on the bottom part of their website are dead for some reason. DOT’s Zamboaga Office FB page has working Google Drive link of the font
This seem typical of ad campaign. E.g. pepsi logo rebranding. https://www.unilad.com/news/pepsi-logo-meaning-rebrand-1-million-20221103
Edit: The funny thing it almost have the same cost.
