Jude shared that initially, his target demographic was only people from Kelantan since he started the business during the MCO period.

When Froogurtz was introduced in Kelantan, his customers gave him very positive feedback and were surprised to find out that it was the first frozen yoghurt in Kelantan, and a local Muslim brand from someone Kelantanese.

But he was quite surprised that Froogurtz attracted customers from neighbouring states too. He had gotten customers from Terengganu and other states willing to come to Kelantan just to taste his frozen yoghurt.