With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
It used to not reflect on the advertiser, but ever since advertisers started demanding more control over where their ads were displayed, the expectation is now that they all do it. So allowing your ads to be displayed in those places is now interpreted as an endorsement of that content.
Don’t the ads just run automatically on content? It’s not like they’re hand picking these as targeted ads for people who enjoy neo-nazi propaganda.
Most ads are targeted these days. You tell which user profiles to run ads to.
Also appearing next to controversial content is brand damage for these companies. They try to avoid it as much as possible.
With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
It used to not reflect on the advertiser, but ever since advertisers started demanding more control over where their ads were displayed, the expectation is now that they all do it. So allowing your ads to be displayed in those places is now interpreted as an endorsement of that content.