• TheFeatureCreature@lemmy.world
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    1 year ago

    It’s still around, and doing quite well at least from a community perspective. It’s an underdog platform and the users want to keep it that way for the most part. The problem, though, is that the staff don’t know how to monetize it properly. The thing they push the most is an ad-free subscriptions service which is already doomed to fail because everyone uses adblockers.

    • Andreas@feddit.nu
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      1 year ago

      They had a good idea for monetization which was allowing users to buy advertising space for their own posts. The more you paid, the more users would see your post. Tumblr’s own community ruined this by sending harassing comments and messages to the posts that were advertised with this feature.

      Tumblr’s biggest roadblock to monetization isn’t their site structure or ideas, it’s their community.

      • TheFeatureCreature@lemmy.world
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        1 year ago

        You’re not wrong. The community does certainly need to lighten the hell up and accept the fact that the company needs to make money somehow.

        But I also can’t really blame them, either. They see all these other social media sites choking themselves to death in desperate attempts to milk every last drop of money they can, and naturally they want none of that on Tumblr. Finding a balance between making money and not pissing off the community is important.

      • InfiniWheel@lemmy.one
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        1 year ago

        They also tried taking advantage of that by enabling pvp through ads. Like making you able to promote other people’s posts or to give them a bazillion checkmarks

        • DrQuint@lemmy.world
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          1 year ago

          Yeah, I dunno what that guy is on about.

          The multicolored infinite checkmarks and Blazing came out almost back to back and both were huge hits with the community.