If it only took a single one of your followers signing up for Threads to make a “shadow account” for you, I’d imagine the number of accounts would basically be the same as the number of Instagram accounts.
That really doesn’t need to be known, we could tell just from average daily active user counts. If those weren’t provided, that’s a big red flag on the rest of their numbers because there’s no reason not to include those numbers. Active users is the most accurate measure. They might reasonably choose to hype the signups number, but if everyone wants to know actives and it’s not provided, that’s Meta choosing to hide the information. Not a confident move.
I’d love a citation for that.
If it only took a single one of your followers signing up for Threads to make a “shadow account” for you, I’d imagine the number of accounts would basically be the same as the number of Instagram accounts.
That really doesn’t need to be known, we could tell just from average daily active user counts. If those weren’t provided, that’s a big red flag on the rest of their numbers because there’s no reason not to include those numbers. Active users is the most accurate measure. They might reasonably choose to hype the signups number, but if everyone wants to know actives and it’s not provided, that’s Meta choosing to hide the information. Not a confident move.