EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • sucricdrawkcab@lemmy.worldEnglish
    8·
    2 months ago

    I was going to read all of this until I got to “provide some option to pay more and not have ads” . Zero chance this would ever end in a consumer friendly way after that first payment.

    • Cheems@lemmy.world
      English
      1·
      2 months ago

      Same, if you’ve already paid a premium for a “AAA” game. Paying more to no have ads is insane. I’ll just not play those games, thanks.