TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)
But there are distinctions to be made even then in regards to colorants and preservatives, right? Since plenty of both of those are from naturally occurring sources. Like, do you have a problem with Red 4 or Red 26? There’s a ton of others that are just letter numbers too, like E161g or E161e. What’s funny is, even then, a lot of them have disparate approvals around the world, being banned in the EU, but allowed in Australia and New Zealand or vice versa.