People who are proud of getting a good deal via an app break my heart. Most folks I know like that are not strapped for cash. They just like the feeling of getting a bargain. They don’t consider that the prices are artificially inflated.

Thats why Prime Day is such a big deal.

People think they are getting awesome deals cause its 50% off, are not going and checking price trackers to see the item had a HUGE price spike a week before Prime Day.

But they think they got 50% off and that gives them that massive dopamine rush, and that encourages more spending.