Individuals are constantly surrounded by potentially meaningful information; however, their ability to use this information is consistently constrained by cognitive systems that are capable of attending to and processing only a small amount of the information available at any given time
In my ed psych courses, I was left with the understanding that people pretty effectively filter out the stimuli that don’t actually benefit them. I can understand how a marketer would find this frustrating and go looking for something to blame.
100% this.
In my ed psych courses, I was left with the understanding that people pretty effectively filter out the stimuli that don’t actually benefit them. I can understand how a marketer would find this frustrating and go looking for something to blame.