Exactly. And all of those stay the exact same price even if raw coffee price increases, meaning the price of a ready made cup of coffee hardly changes as the actual raw bulk coffee is only 1/60th of the total price of a starbucks latte.
You’d be right in theory - the cost of logistics should scale with weight or volume, not price - but we’ve already seen from the price shocks over the last few years that in reality corporations will always take the opportunity to price gouge on any upstream change, even when it has no impact on their costs.
But even putting aside the fact that capitalism will take it’s cut, you’re citing the potential impact of 700% price increases, but I’m not ruling out the possibility of 7,000% increases or higher. With the potential scale of impact that we could see from climate change, and how it affects delicate ecosystems like those in which coffee grows well, that’s not outside the realm of possibility.
Exactly. And all of those stay the exact same price even if raw coffee price increases, meaning the price of a ready made cup of coffee hardly changes as the actual raw bulk coffee is only 1/60th of the total price of a starbucks latte.
You’d be right in theory - the cost of logistics should scale with weight or volume, not price - but we’ve already seen from the price shocks over the last few years that in reality corporations will always take the opportunity to price gouge on any upstream change, even when it has no impact on their costs.
But even putting aside the fact that capitalism will take it’s cut, you’re citing the potential impact of 700% price increases, but I’m not ruling out the possibility of 7,000% increases or higher. With the potential scale of impact that we could see from climate change, and how it affects delicate ecosystems like those in which coffee grows well, that’s not outside the realm of possibility.