👉wiki
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Its not even that bad. Tbh I think a pack being hot pink would be far worse.
Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.
Though I’m afraid it would make it more attractive to kids.
the point is to make smoking less attractive to kids to stop them from starting, current addicts aren’t really the target audiance
Gotta keep the cash flowing
?
The goal is literally to stop the cash flowing, the execution is to not fuck over current smokers.
Well I think the horrific teeth will dissuade them lol.
Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.
You can always change the box
Every single packet looks like this by law.
I suppose you could put them in a different sort of box, but no one cares enough about the images on their packet.
That’s what I mean. The guy said “they’d be easier to spot” but you can just store them in whatever box or bag you have
Pink is fun and light-hearted. And I don’t think many smokers would have an issue with it if all the packs were the same color, because it wouldn’t look like they chose the “girly color”.