X, formerly Twitter, was caught running unlabeled ads on its platform in September. Now that issue, which has been ongoing, has been brought to the FTC's
“This misrepresentation tricks users into trusting content as organic and exacerbates the opportunity for scams to occur,” the complaint states.
At the time, it wasn’t clear if the issue was a glitch or a deliberate attempt to deceive X users into thinking ads were organic content.
The Center for Digital Democracy told TechCrunch it believed the FTC should investigate X’s use of stealth ads and impose fines and sanctions.
The complaint also points out that X may be in violation of an existing 2022 Stipulated Order with the FTC, prohibiting misrepresentation of its advertising practices.
“X entered into this consent decree with the FTC basically saying they weren’t going to misrepresent how they were targeting ads to users,” says Wiley.
Though typically, Check My Ads reaches out to companies when it finds issues like these; the ongoing nature of the problem (and lack of a point of contact after Twitter gutted 80% of its workforce, including compliance and engineering), led the organization to believe this could be more than a glitch.
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“This misrepresentation tricks users into trusting content as organic and exacerbates the opportunity for scams to occur,” the complaint states.
At the time, it wasn’t clear if the issue was a glitch or a deliberate attempt to deceive X users into thinking ads were organic content.
The Center for Digital Democracy told TechCrunch it believed the FTC should investigate X’s use of stealth ads and impose fines and sanctions.
The complaint also points out that X may be in violation of an existing 2022 Stipulated Order with the FTC, prohibiting misrepresentation of its advertising practices.
“X entered into this consent decree with the FTC basically saying they weren’t going to misrepresent how they were targeting ads to users,” says Wiley.
Though typically, Check My Ads reaches out to companies when it finds issues like these; the ongoing nature of the problem (and lack of a point of contact after Twitter gutted 80% of its workforce, including compliance and engineering), led the organization to believe this could be more than a glitch.
The original article contains 1,051 words, the summary contains 171 words. Saved 84%. I’m a bot and I’m open source!