There was the original idea of microtransactions, where you could buy some credit, say $10, and every time you read an article, the author would get fraction of a cent. Or you’d need to manually approve it, such as with a like.
Of course companies saw a good idea and ran it into the ground, so now microtransactions mean something very different, and in their stead there are subscriptions for everything.
The first big problem was malware in ads (and web in general). This has caused people to install adblocks on their parents’ and friends’ devices.
Then there were the annoying ads: autoplaying videos, popups and other shit. This has caused a lot of normies to install adblockers themselves.
Then the privacy concerns, where even basic users notice that they look at a product on one store and now the recommendations follow them everywhere.
But the marketing companies keep pushing, and the OS providers like Google, MS and Apple keep restricting what you can install on your machine, this is a full-on war between users and the big tech.
Nobody was complaining about small banner ads. But they just have to keep pushing and break things. It’s like with banks, or mythological creatures - insatiable.
“Let us demonstrate”
I don’t know if there’s any way for humanity to continue at all at this point, it seems that whatever is done, there’s always a downside to it. Never mind the cost (not just monetary) to an average person regarding many of the alternatives.
Maybe my memory doesn’t go quite as far. But still, I believe adblockers didn’t take off in such a huge ways until we’ve seen all those popups, malware and other shit on a massive scale.