I’m the first to admit that I am one, but backpacking has a similar thing, gear junkies. They like the gear and having the lightest weight x and the most multifunction y more than the actual walking and sleeping outside.
It’s the whole reason why titanium sporks exist when a disposable plastic spoon is cheaper, lighter, and lasts perfectly fine for the duration of 99% of backpacking trips.
Id go so far as to say SaaS in general. Small startups are paying $5000/month to send emails and we’ve come to the point where inboxes are monopolized and if you don’t pay up to a cloud provider your emails end up in spam.
Take this and repeat for everything. Monopolize, ratchet up the costs, profit.