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Sponsors pay more upfront. If creators are only using sponsors than their whole back catalogue is basically valueless. If it costs a creator 2-10 cents a month to host a video (based off S3 pricing), but they only made 1000$ on it upfront when the video was made, overtime the back catalogue becomes a pretty significant financial burden if it’s not being monetized
Also it’s worth keeping in mind that many people are also using tools to autoskip sponsor spots, and the only leverage creators have for being paid by sponsors are viewership numbers.
Patreon is irrelevant, that’s just like Nebula, floatplane etc, it’s essentially a subscription based alternative to YouTube.
Discoverability is pointless if the people discovering you aren’t going to financial contribute. It’s the age old “why don’t you work for me for free, the exposure I provide will make it worth your time”, that hasn’t been true before and likely isn’t here. Creators aren’t looking to work for free (at least not the ones creating the high quality content we’re used to today)
Publish date “2019” ya that makes sense. If this was the case before the pandemic it certainly isn’t anymore.
The methodology of this study isn’t very convincing IMO. Study 1 is irrelevant (self reported subjective data). Study 2 implys that a small sample size picking to use stairs instead of an elevator to go up one floor means one group is more healthy, this is meaningless IMO,. Study 3 just looks at which groups intend on quitting smoking, with the conservative group being more likely to be wanting to quit. I could jump to a number of conclusions from this that have nothing to do with “personal responsibility”.
Overall what a waste of my time.
Edit: I just went and looked at the Reddit comments on this post, they also tore it apart with some decent numbers showing how wrong the this is.