Going in with the aim of making Lemmy “more popular” is not the best approach. There are going to be surges of people signing up for new accounts, trying it out a bit, then leaving, especially when Reddit does something major in its poisoning of well. But the goal shouldn’t be to try to keep everyone who ever creates a Lemmy account.

The best thing to do is build the communities here that you are interested in. Do what you can to make them lively and active. This, combined with client improvements from Lemmy developers, will lead to steady growth and more community participation.

I have full made the jump from Reddit to Lemmy and the Fediverse. However, Reddit still contains so much valuable information. This client will let you access past posts without having to log in or use the official app, and I’m glad to have it available.