Vote for 3.

Honorable mention for 11 but all of these are fantastic. Great job by the artists.

I don’t love this example because enjoyment of the object isn’t really a cost. If I buy a book or a videogame or a movie, the time it takes to enjoy the media is the value, not the cost.

If you’re talking about maintenance and upkeep on your car, that is a different type of cost that has to be weighed against the cost and time expenditure of a bus pass or whatever your alternative was.

In other words I feel like this is a catchy phrase that kind of falls apart once you start to dig at it.

I feel like there’s a lot more to this than “pay it twice”. If you’re talking purely in dollars, then you’ll want to consider maintenance and upkeep over the expected lifetime of the object and compare that to alternatives. Additionally, everything has an opportunity cost because no resource is limitless and you could have allocated it elsewhere. Finally, emotional and other intangible benefits are something that most people have a very difficult time quantifying.

If you want to say “consider more than just the purchase price” then I’m with you.

This is hugely personal to your own interests. Personally I am subscribed to communities around news, science, gaming, whiskey, and my favorite sports team. You can always use the community browser to look for something specific or just keep an eye on the “all” listing to see if something catches your eye.