I don’t really use Twitter ever, so I’m not 100% sure, but isn’t that what the colored checkmarks are for? Like he started charging for the blue checkmark, but then added gold and gray (and maybe others I don’t know about?) for marking official organizations/companies.

Yes, though only because Apple just used pretty much a standard ski goggle aesthetic.

Maybe he likes to tip.

3.5% credit card fee if you have to charge it!

If you wear a hat all the time, people know. Sorry!