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Joined 1 year ago
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Cake day: June 12th, 2023

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  • Still a bit worried about hashtags being used for ads

    Coca-Cola could have an official profile on mastodon.social and use hashtags there as well. Whether corporations use hashtags or not in their “regular” Mastodon posts has nothing to do with Threads.

    Also Mastodon has user-level features to restrict unwanted content to show up in your feed ranging from hiding boosts up to blocking the entire instance:

    And since Lemmy cannot interact with Threads content at all, defederating Lemmy instances from Threads makes even less sense. One of the big Lemmy instances blocks Threads but doesn’t block CSAM instances. Insane priorities their admins have.


  • That’s what basically happened in Germany like 10, 15 years ago when the first publisher had that idea. Its news stories would still show up in search results but only the headline, not that text snippet and no thumbnail image. These results were less attractive to users, so traffic from Google to those web sites crashed down by like 80, 90 percent.

    In the end the publishers gave Google a free license to reproduce text snippets and thumbnails. The tightened copyright law provision wasn’t repealed. Small search engines without leverage still (AFAIK to this day) have to pay.

    So Google pays nothing, publishers earn nothing, upstart search engines can’t afford the fees, and so Google leaves even more in power because of a law not even they wanted.



  • Might be a stupid question, but can’t threads just post ads as “posts” via activityPub? On mastodon they would appear as toots?

    Ads in Instagram are posts in the timeline from accounts you haven’t followed. Ads don’t show when you visit a profile and browse its images. So for example a post by Coca-Cola might appear in the main feed even though I never followed it but it has a little “sponsored” marker in a corner to indicate that it’s there because Coke paid for it and the ad placement algorithm thinks that I might be interested in that product. As Threads is a spin-off from Instagram, ads there will surely follow the very same model. Sure, you might be able to follow Coca-Cola’s Threads account from Mastodon and see the post promoting their drink that way but Threads just cannot place targeted ads on Mastodon because they don’t control that feed.