Google was already in the middle of a class-action lawsuit regarding the incognito mode, where they were accused of tracking user activity. And, they agreed to settle the lawsuit.
To conclude that and move on, they will have to make the necessary changes to prevent another lawsuit against them.
As I said in a different comment, it should have been obvious to anyone with with basic reading skills. Google may be a shitty company (it surely is), but the PEBCAK factor is strong factor in this case.
Disagree. Independently on the browser you use, website may track you server side and you wouldn’t ever know.
Just because you have the skill to read doesn’t mean you read ever piece of text in the known universe.
Right. Much easier to avoid reading altogether and just blame someone else when bad thing occur. Typical.