• Overzeetop@sopuli.xyz
    link
    fedilink
    English
    arrow-up
    5
    arrow-down
    5
    ·
    11 months ago

    A century ago, in America, the largest retailer - Sears & Roebuck - tried shifting from handwritten letters to typed to their customers. There was a huge backlash because the typed letters came across as cold and impersonal. The company (temporarily) went back to handwritten letters, at greater expense, until the practice was more widespread.