Paramount, a Skydance Corporation, ("Paramount") (NASDAQ: PSKY) and TKO Group Holdings, Inc. ("TKO") (NYSE: TKO), a premium sports and entertainment company, today announced a seven-year media rights agreement in which Paramount will become the exclusive home of all UFC events in the U.S.
My guess is their PPV buys were dwindling as its such an outdated model.
Honestly 7.7 billion for 7 years, the UFC got the upside of this deal. Yet another sign that paramount is run by morons