I suppose it only makes sense to raise awareness on the benefits of the freely licensed software and services from the fediverse over the dangerous and unethical proprietary services in existence such as Reddit now going to IPO. That happened to Twitter->Mastodon, can happen to Reddit->Lemmy as well.

I suppose as well that the users most likely to be open to the idea would be the free software, culture users to try it. Besides, an effort on content creation and content creators to make it an attractive place.

What are your thoughts? What were the efforts so far? What are the challenges? Is it so hard to make people migrate?