I live in a country which uses a language I don’t speak but Google defaults to regional results in spite of my language being set to English. All other engines give me really poor results (not that Google was giving good ones, the image search has really gone to shit since they started populating it with AI stuff).
The AI part really is what makes Bing great. I noticed that I save so much time by asking programming related question to Bing chat instead of going through a bunch of semi related results. And normal search results are also often fine.