Rumors are indicating that they want to offer some subscriptions to users(domain registration and hosting of various bluesky components).
The company is currently TINY, under 50 employees. So as long as the infra costs stay low, it won’t take much. If enough users get vanity domains, and they get some govt/enterprise accounts for hosting bsky.cnn.com and such.
So the idea is that they want to get to some ethical monetization strategy before releasing the software to aggregate content is released, and federation is enabled.
Reason.com is a libertarian propaganda mill. This story is meant to pit you against the state so you can swallow their other bullshit.