While I agree that’s the goal, many businesses often sign multi-year rental leases on their office space. The messaging definitely would still have been out there even without mega tech-campuses.

The small-medium size software company I work for rents a floor in a skyscraper in a close city. They need the office space to show off to clients and for the old timers that are uncomfortable working remotely even though it’s entirely possible.

But now nobody comes into the office and they’re stuck staring at empty office space and thinking of wasted capital. The messaging of “oh please come back to the office and we’ll get you snacks and fun things” is nonstop