vegan@lemmy.worldEnglish · 29 days ago

Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

156

Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)@lemmy.caM to

vegan@lemmy.worldEnglish · 29 days ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

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feedum_sneedson@lemmy.world
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29 days ago
Very hard to trust that face, though.
- Clay_pidgin@sh.itjust.works
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  29 days ago
  How can he claim to be a vegan if he’s demonstrably made of meat!?
- capital@lemmy.world
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  28 days ago
  Why?
  - feedum_sneedson@lemmy.world
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    28 days ago
    the noble art of phrenology
  - jawsua@lemmy.one
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    28 days ago
    He got them Soong android eyes
    - essell@lemmy.world
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      28 days ago
      Yeah, they’re way too close together to trust his meat company 😏

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